VICTORIAS SECRET

Victoria's Secret is a well known American brand of lingerie and others products of women use. Victoria's Secret surpassed sale of $5 billion USD and an operating income of $1 billion in 2006. Victoria's Secret is popular for its annual fashion show for its catalogs and to show case best fashion models.

 Victoria's Secret was started by Roy Raymond in 1977 in San Francisco in California. Roy Raymond felt very uncomfortable to buy lingerie for his wife from a departmental store so he decided to open stores and to provide comfortable environment for men, to purchase lingerie. He opened the first store at Stanford Shopping Center in Palo Alto with wood-paneled walls and provide sale staff to give the detail of their products. In the place of racks the single styles, paired together and mounted on the wall in frames and which is easy for men to browse the styles for women and the staff in the back rooms will help to select the right size.

Advertisements and fashion shows of Victoria's Secret make it more popular in 1990 but now in the last ten years Victoria's Secret hired celebrity models to promote their products. Victoria's Secret also introduced a Very Sexy for Him set for men that includes scent and aftershave. Now Victoria's Secret has become the first choice of people.